![](https://cdn.prod.website-files.com/64f5c5aefb80f1bd9d58d05f/6556106911da0ca3342a5d59_6527f871ec32027d19b138a2_Gordon%2527s%25200%252C0%2525.png)
Gordon's 0.0%
Gordons
July, August and September 2022
Clube Praia Verde. Axara Braga, Monsantos Open Air
In this unusual setting, visitors were invited to take photos and taste the new GORDON'S 0.0%. The concept of this action, "not everything that looks like it is", referred to both the setting and the product launched. A memorable launch that generated organic interactions, presenting something that consumers wanted to share.
![](https://cdn.prod.website-files.com/64f5c5aefb80f1bd9d58d05f/6556106811da0ca3342a5d51_653d1a38cf2d1fc2196ea604_16092022-DSC00236.jpeg)
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![](https://cdn.prod.website-files.com/64f5c5aefb80f1bd9d58d05f/6556106911da0ca3342a5d5d_653d1a38cbf8a813adf4ff26_16092022-DSC00363.jpeg)
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![](https://cdn.prod.website-files.com/64f5c5aefb80f1bd9d58d05f/6556106811da0ca3342a5d4d_653d1a384d9800b8d438f133_16092022-DSC00454.jpeg)
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